SectorMedia / Entertainment Brands and Broadband / Telecoms brands
BT is promoting its 'unbreakable' business wi-fi services with a slapstick TV ad created by Now as part of a multichannel campaign.
The humorous, Charlie Chaplin-esque, 30-second TV spot – created by Now, directed by Dom&Nic at Outsider and produced by John Madsen – features the owner of a glass-blowing studio narrowly avoiding a series of calamities.
As well as the TV spot and print ads, the push will also run across VOD, digital and social channels. Media planning and buying is by Essence.