BT "Flexible TV" by Saatchi & Saatchi

BT's multimillion-pound campaign follows a woman called Rachel as she is transported from her living room into her favourite TV shows.

After switching to BT she gets the chance to star in a number of dramas, culminating with a passionate kiss in the rain. The campaign promotes BT’s flexible TV packages and is supported by cinema activity in which unexpected movies start playing at the end of trailers. It was created by William Brookwell and William Helm, and directed by Jeff Low throughBiscuit Filmworks UK.


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