BT Global Services in talks over digital

BT is on the hunt for a digital agency to provide online advertising, website design, technology and emerging media services for its BT Global Services division.

The telecommunications giant has approached a number of agency networks through the AAR. The pitches are scheduled for the week of 25 September.

Although the geographical location of the network is unimportant, BT has told agencies it would prefer the account to be managed from either a major UK or US office. Experience in Asia would also be beneficial.

Conor Gunn, the head of BT.com, is managing the review, alongside BT's pro- curement department. Gunn declined to comment.

BT Global Services is attempting to position itself as an IT and networking services company - a space currently occupied by companies such as IBM and HP.

In February this year, the telecoms company appoin-ted Rainey Kelly Campbell Roalfe/Y&R to its £17 million above-the-line account after a final shoot-out against McCann Erickson.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus