BT "Hope United: Marcus Rashford" by Saatchi & Saatchi London

BT has launched the third and final episode in its educational content series celebrating Black British history.

As part of a campaign by Saatchi & Saatchi London, the film sees footballer Marcus Rashford sharing recommended reading to inspire children and young people to discover more about multi-cultural Britain.

Being shown on BT Sport and the brand's digital channels, the 60-second film was directed by Tom Brown  through Prodigious. The creative team at the agency were William Brookwell and Nathan Crawford.


Advertising agency
Chief creative officer
Creative director
Business lead
Account team
Agency producer
Media buying agency
Media planner
Production and post-production company
Executive producer
Production manager