BT "Hope United x Black History Month" by Saatchi & Saatchi London

BT is releasing a series of films in a campaign by Saatchi & Saatchi London as part of its Black History Month programming.

Airing across BT's assets including BT Sport, the three films exploring British black history feature football names Marcus Rashford, Rio Ferdinand, Anton Ferdinand and Eni Aluko. The first goes live today (12 October).

Created at the agency by William Brookwell and Nathan Crawford, the series was directed by Tom Brown and produced by Thu Minh Nguyen through Prodigious.


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