BT Infinity "Buddy" by Abbott Mead Vickers BBDO

BT unveiled its new brand positioning, "Be there," with two ads including "Buddy", the heart-warming tale of a little girl and her pet bird.

The spot by Abbott Mead Vickers BBDO follows the pair around the house as she live streams to her grandfather in the Caribbean, in the process demonstrating the reach of BT Infinity Wi-Fi. The work was written by Toby Allen, art directed by Jim Hilson and directed by Tom Hooper through Smuggler. 


Media agency
Media planners
Production company
Production company producer
Post production
Audio post-production

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.