Companies which behave in a socially responsible way are tipped for
future commercial success in a new report for think-tank The Future
Called ’The Responsible Organisation’, the report, commissioned by BT,
suggests that in the future, corporate reputation and customer loyalty
will be built on the quality of companies’ staff care programmes, their
environmental and fair trade policies and the support they offer local
’Our research confirms that focusing on (social responsibilities) will
become as important to companies’ future strategies as advertising is
today,’ said Michael Willmott, partner at The Future Foundation.
More than two thirds of the public believe companies should share
responsibilities with the government for the provision of healthcare for
workers and their families and for training employees, according to the
It also shows that companies which assume greater social responsibility
for workers are likely to perform better in the stock market, while
sending positive signals to potential employees.
According to the report, the traditional divisions between governmental
and business responsibilities are shifting. The public feels that
corporations should shoulder as much as 40% of the responsibility for
regenerating local communities.
BT commissioned the report as part of its community partnership
BT is a founder member of The Per Cent Club, a group of companies which
commit pre-tax profits to social projects.