BT "Manor house" by AMV BBDO

Ryan Reynolds returns in a new ad for BT Infinity.

Reynolds, it turns out, lives in a very big house in the British countryside. The sheer size of his home could pose a problem for his broadband provider, but not for BT, which in this ad claims to have "The UK’s most powerful Wi-Fi".

The campaign goes live on Friday 21 April.

Reynolds' last ad for BT was "Helicopter", in which he risked life and limb to demonstrate the power of the Smart Hub.

Credits

Consumer marketing director, BT
General manager
Head of marketing
Senior marketing manager
Creative director
Copywriters/art directors
Agency planners
TV producer
Media
Production company
Director
Production company producer
Post-production company
Audio post-production
Photographer
Main celebrity negotiator

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