BT "Moments" by AMV BBDO

BT injects a touch of magic and warmth into the next ad in its "Be there" campaign.

Paper planes serve as a simple, beautiful metaphor for human connection and playfully represent how the country can stay connected through BT. The spot by Abbott Mead Vickers BBDO uses the soundtrack of It Must Be Love by Madness. It was written by Diccon Driver, art directed by Alan Wilson, and directed by Frederic Planchon through Academy Films. 


Media planners
Production company
Production company producer
Executive producer
Post production
Audio post-production
Digital design company

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.