BT partners Greene King to rebrand pub in support of women's football

Red Lion in Moorgate becomes Red Lioness.

BT: pub decorated with women's sporting memorabilia
BT: pub decorated with women's sporting memorabilia

BT has rebranded a London pub as it pledges to inspire more pubs to champion women’s football.

Moorgate's Red Lion pub has become Red Lioness for the next 10 days and its interior has been decorated with inspirational quotes from female sports stars and a selection of memorabilia.

The Red Lioness will host a number of events to celebrate and promote women’s football.

On 9 November, the first 100 fans to visit the pub from 4.30pm will receive a free drink and be able to watch the England versus Germany match that kicks off at 5.30pm.

As part of the Red Lioness pledge, Greene King – which owns the venue – will be showing live BT broadcasts of FA Women’s Super League and England Lionesses matches across 750 of its pubs.

There will be a focus on creating a welcoming and inclusive environment for all fans at participating venues.

BT will broadcast 30 women's games this season, including the north London derby between Tottenham Hotspur FC Women and Arsenal WFC, scheduled for 17 November.

Pete Jeavons, marketing communications director at BT, said: "BT is proud to have broadcast women’s football since 2013 and we are committed to helping grow the women’s game. We would encourage any football fans to visit the Red Lioness and take in some fantastic experiences over the coming 10 days."

Wunderman Thompson UK has worked alongside Pitch Marketing Group to deliver the project.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now