Leo Burnett has won a coveted place on the BT roster, winning the
pounds 2 million brief to promote its telecommunications hardware.
The agency beat the incumbent, McBains, as well as Duckworth Finn Grubb
Waters, to the business.
Burnetts’ task will be to launch BT’s range of digital mobile phones
with advertising due to break in June.
A BT spokesperson confirmed the appointment and Goff Moore, the Burnetts
board account director leading the pitch, said: ’The challenge ahead is
to bridge the gap between humanity and technology, a task I know the
team at Burnetts will rise to.’
The account has been awarded by BT’s Consumer Products Division, which
looks after sales of the company’s telephones, answer machines and
faxes. BT’s aim is to raise its profile against competitors such as
Dixons and Currys.
Media will be bought through Zenith Media, which handles BT’s media