Talking Pages is reviewing its full-service advertising account
following a breakdown in its relationship with the incumbent, Leagas
The BT-owned directory service is drawing up a shortlist of four or five
agencies with the help of the Advertising Agency Register. Leagas
Delaney has declined to repitch for the business.
Bruce Haines, Leagas Delaney’s chief executive, said: ’Our relationship
with the client has not been satisfactory. We will not be repitching. It
is eminently sensible that it seeks another agency.’
The review is being conducted by Talking Pages’ product manager, Ben
Coffey, and the assistant product manager, Fiona Smart. A marketing
executive from Yellow Pages, Talking Pages’ parent, is also working on
the pitch to make sure the two services are advertised with clearly
differentiated briefs. In the past, Yellow Pages has been promoted as a
local directory and Talking Pages as a service for national or emergency
The review comes at a crucial time for Talking Pages. Last October, its
rival, Freepages, relaunched as Scoot with a pounds 10 million adspend
and a new corporate identity created by the design company, Wolff
The campaign asked consumers to complete the line, ’I need a ...’.
Talking Pages is expected to boost its adspend dramatically as a result
of the increased competition.
Leagas Delaney’s best remembered ad for Talking Pages is ’stag night’
from 1995. The film featured a distressed and severely hung-over groom
the morning after his stag night. He is shown stranded in a Glasgow BR
station miles from home on the day of his wedding, wearing only a pair
of boxer shorts, braces and handcuffs. He is helped out of his
predicament and down the aisle by a call to Talking Pages.
A spokeswoman for Talking Pages confirmed the review but declined to
give further details.