BT "#SayNoToRacism" by Saatchi & Saatchi London

BT has issued messages of support for the England players who received racist abuse following the team's defeat in the Euro 2020 final.

The social media posts include a Tweet posted on Monday (12 July) that reads: "Three players have given everything to play for their country. And what were they given in return last night? A spike in racist online abuse. #SayNoToRacism." 

An Instagram post carries the message "Don't let hate represent us". The copywriter was William Brookwell and the art director was Nathan Crawford.

The work by Saatchi & Saatchi London follows the brand's "Hope United" campaign before Euro 2020 that ran on TV, out-of-home and in social media and press.

Credits

Client
BT
Creative agency
Creative director
Copywriter
Art director
Designer
Creative producers
Managing partner
Business lead
Account team
Media buying