BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.

The footballer faces off with other athletes at the top of their game as he swaps his sport for rugby, basketball, boxing and cricket in a series of fast-paced and surprising moments. The campaign aims to drive awareness of the range of live sport beyond football that is available on BT Sport. It was written by Caio Giannella, art directed by Diego de Oliveira and directed by Pedro Martin-Calero through Colonel Blimp. 


Creative agency
Creative director
Art director
Agency planner
Executive agency producer
Agency producer
Agency production assistant
Media agency
Media planner
Production company
Executive producers
Edit house
Assistant editor
Edit producer
Post-production company
VFX supervisor & lead
CG lead
VFX producer
Audio post-production
Sound design & mix
Audio producer