AgencyAbbott Mead Vickers BBDO
SectorMedia / Entertainment Brands and Television brands
Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.
The footballer faces off with other athletes at the top of their game as he swaps his sport for rugby, basketball, boxing and cricket in a series of fast-paced and surprising moments. The campaign aims to drive awareness of the range of live sport beyond football that is available on BT Sport. It was written by Caio Giannella, art directed by Diego de Oliveira and directed by Pedro Martin-Calero through Colonel Blimp.