BT Sport "Heroes" by AMV BBDO

BT Sport steers clear of cliché stories about men obsessed with sports by putting a little girl in the spotlight.

The young protagonist called Charlotte dashes around her neighbourhood to take on and defeat sports stars including Dele Alli, Gareth Bale, Jesse Lingard, Johanna Konta and Sam Warburton. It is the third in a trio of ads that BT’s chief brand and marketing officer Zaid Al-Qassab said were intended to "add a touch of magic" to the brand’s communications. The spot was written by Mike Crowe, art directed by Rob Messeter and directed by Fredrik Bond through Sonny.

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