BT 'Tunnel' by AMV BBDO

Footballers Michael Owen, Shay Given, Gareth Bale and Wes Brown star in a new BT ad campaign alongside BT's regular ad character, Adam, played by Kris Marshall.

The campaign promotes BT Vision’s Sky Sports 1 and Sky Sports 2 packages which will be available from August.

BT is spending £30 million on the launch campaign and the ads will appear across TV, press, outdoor, online and radio from today, Thursday, debuting during Coronation Street on ITV.

The ad shows Adam playing a fantastical game of football with the stars. The strapline of the ad is "This season football has got a brand new player". The director of the ad is Declan Lowney, whose credits include Little Britain and Father Ted.