BT and Virgin Media "Digital future" by Abbott Mead Vickers BBDO

BT and Virgin Media have unveiled their first joint campaign.

The two companies have teamed up to promote their investment in broadband and the UK's digital infrastructure.

The duo are fighting against calls to sell Openreach, BT's network division, which is used by all of BT's rivals, apart from Virgin Media. A sale would increase competition in the marketplace for Virgin Media.

The ad will run for one month from today (19 September) in selected magazines and all national newspapers apart from tabloids.

Credits

Group head of brand marketing and comms, BT
Chief brand and marketing officer, BT
Chief marketing officer, Virgin Media
Chief creative officer and chairman
Art director
Strategy partner
Managing partner
Senior board account director
Account manager
Project manager
Print production manager
Media