The BTAA Awards 2007: Chairman's Foreword

I think BTAA is one of the only award shows where the chairman of the jury actually gets to pick the jury. So with that in mind, I'm going to take all of the credit by saying what a fabulous jury it was.

It was an incredibly fair, open-minded jury, bereft of politics.

If you won an award, it was because you deserved to, not because you knew someone on the jury (or were indeed on the jury itself).

If you didn't win one, it's because your work wasn't good enough. Simple as that.

Sadly, most of the work wasn't good enough.

But what struck me most of all during the first two days of judging was how boring some of it was. Advertisers and their agencies arrogantly assuming people actually want to watch their commercials rather than commanding their attention and holding it.

Fortunately, there are clients and agencies out there that still know how to do this. And while I don't think there was a truly iconic ad of the year in the mould of Honda "cog" or Sony "balls", there was some bloody good work.

Hopefully, most of you will agree with the choice of the jury.

If you don't, you know who to blame.

Jeremy Craigen, chairman of the 2007 jury.

THE JURY
Vince Squibb, director, Gorgeous
Steve Hudson, director, Epoch
Christine Madden, marketing director, Thinkbox
Ed Masterson, creative director, Clemmow Hornby Inge
Ben Walker, creative director, Wieden & Kennedy
Brett Foraker, creative director, 4Creative; director, RSA
Nick Bell
Kim Gehrig, creative, Mother
Daniel Bergmann, managing director, Stink
Richard Flintham, founding partner, Fallon London
Simon Cooper, producer and managing director, Academy
Jeremy Craigen, executive creative director, DDB London, and chairman of
the 2007 jury
Peter Buchanan, deputy chief executive, COI
Graeme Oxby, marketing director, 3
Madeleine Sanderson, managing director, Partizan
Marc Sands, marketing director, The Guardian
Noam Buchalter, brand manager, Unilever

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