The British Union for the Abolition of Vivisection has begun a
hard-hitting poster campaign by targeting London Underground passengers
in a deal with TDI.
Jim Thomson, BUAV’s head of fundraising and marketing, said the campaign
was designed to capitalise on the increased interest in animals
generated by TV shows such as Animal Hospital.
’People are moved to tears by tales of injured pets, but we wanted to
draw their attention to the plight of animals in laboratories,’ said
The ad, created inhouse, shows a picture of a dog that has been
condemned to death by a laboratory. The copy then reveals that the
animal has been killed since the picture was taken.
The 16-sheet poster campaign is the first phase of a year-long national
outdoor blitz. Thomson said buying was being handled inhouse. ’We
haven’t run a campaign on this scale for some time,’ he commented.
He added the average three-minute waiting time for a Tube train would
give travellers the chance to take a note of the charity’s phone number
or website address, which appear on the poster.