This Bud Light ad by Wieden + Kennedy makes fans nostalgic for live sports

October 20, 2020

This new short film from Wieden + Kennedy New York plays on pre-COVID nostalgia for sports fans that miss having a cold beer at a football game. The two-minute film chronicles the epic journey of a cardboard cutout New York Giants fan who reunites with his human self -- and the true fan experience -- through the pull of a Bud Light. "When you really want your favorite beer, there’s a Bud Light there."

Credits

CLIENT
Bud Light
PROJECT NAME
There’s a Bud Light There
CLIENT
BUD LIGHT, A-B INBEV
AGENCY
W
K NEW YORK
EXECUTIVE CREATIVE DIRECTOR?
Karl Lieberman
CREATIVE DIRECTOR
Gerard Caputo
ART DIRECTOR
Nathan Wigglesworth
COPYWRITERS
Matt Herman, Reuben Hower
HEAD OF INTEGRATED PRODUCTION
Nick Setounski
EXECUTIVE PRODUCER
Jessica Griffeth
SENIOR PRODUCER
Skyler Courter
GROUP ACCOUNT DIRECTOR
Ryan Johnson
MANAGEMENT SUPERVISOR
Lauren Wilson
ACCOUNT SUPERVISOR
Bianca Nikic
ACCOUNT EXECUTIVE
Carla Caban
SR. PROJECT MANAGER
Bruce Fields
JR. PROJECT MANAGER
Camila Rodriguez
DIRECTOR OF BUSINESS AFFAIRS
Patrick O’Donoghue
SR. BUSINESS AFFAIRS MANAGER
Maureen Doyle
BUSINESS AFFAIRS MANAGER
Daniella Vargas
TRAFFIC SUPERVISOR
Sonia Bisono
TRAFFIC COORDINATOR
Tina Wyatt
GROUP STRATEGY DIRECTOR
Stephane Missier
SENIOR BRAND STRATEGIST
Matt Hisamoto
BRAND STRATEGIST
Leah Greene
SOCIAL STRATEGIST
Connor Corr
COMMUNICATIONS PLANNING DIRECTOR
Zack Green
PRODUCTION COMPANY
O Positive
DIRECTOR
David Shane
EXECUTIVE PRODUCER
Marc Grill & Ralph Laucella
LINE PRODUCER
Marc Grill
DIRECTOR OF PHOTOGRAPHY
Stuart Dryburgh
EDITORIAL COMPANY
Arcade Edit
EDITOR
Geoff Hounsell
POST PRODUCER
Andrew Cravotta
EXECUTIVE PRODUCER
Sila Soyer
DITORIAL ASSISTANT
Jeff Lopus
VFX COMPANY
The Mill
EXECUTIVE PRODUCER
Clairellen Wallin
SENIOR PRODUCER
Luis Martin
PRODUCER
Ija Ochoa
CREATIVE DIRECTOR
Nathan Kane
SHOOT SUPERVISOR
Nathan Kane
2D LEADS
Kshitij Khanna
Hailey Akashian
Adam Deutsch
Lucia Hill
Barroso Jeeeun Lee
3D LEADS
James Mullholland
Eva Kuehlman
3D ARTISTS
Naotaka Minami
Incheol Jeong
Navdeep Singh
Pablo Estrella You
Gordana Fersini
Arman Matin
John Wilson
TELECINE COMPANY
Company 3
COLORIST
Tom Poole
PRODUCER
Kevin Breheny
MUSIC
Human
EXECUTIVE PRODUCER
James Dean Wells
CREATIVE LEAD
Sloan Alexander
COMPOSER
Jonathan Hubbell
AUDIO POST/SOUND DESIGN
Post Human
MIXER
Sloan Alexander
SOUND DESIGNER
Sloan Alexander
SENIOR PRODUCER
Craig Caniglia
ASSISTANT ENGINEER
Rob Suchecki

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