Bud Light "Banquet" by Wieden & Kennedy

The phrase "Dilly dilly" became something of a pop culture phenomenon in the US thanks to a Bud Light ad, and now the brand is trying to create the same effect in the UK.

The medieval-themed spot by Wieden & Kennedy has been adapted for this market and premiered during the Manchester City vs. Chelsea game on Sky Sports on 4 March. It shows friends of a royal family presenting gifts to the king and queen, while the crowd says "Dilly dilly!" (a new form of "cheers") as each guest offers up Bud Light. One unfortunate friend offers a spiced honey mead wine instead and is promptly banished to the pit of misery. The campaign will run across TV, outdoor, print, PR, digital and social media to reach a wide portion of UK adults. 

Credits

Brand
Creative director
Assistant creative director
Producer
Account supervisor
Account manager
Assistant account manager
Business affairs manager
Production company
Post production
Sound
Creative directors
Production assistant
Illustrations
Group account director
Account director
Account manager
Planning director
Planner
Business affairs manager
Post production
Animation

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member