Bud Light 'Coin' teaser by Energy BBDO

The video kicks off Bud Light's arcade game themed Super Bowl ad

Bud Light 'Coin' teaser by Energy BBDO.
Bud Light 'Coin' teaser by Energy BBDO.

Bud Light has released an online spot teasing its Super Bowl ad. Energy BBDO created the work, which tees up the full-length film scheduled for Feb. 1. The spot continues Bud Light's theme of being "up for whatever" by issuing a man a challenge via a message on a Bud Light bottle and then herding him into a life-sized game of Pac Man.

"Coin" first gained attention earlier this month with amateur spy videos of the ad in production.

Campaign credits

Client: Bud Light, Anheuser-Busch InBev
Agency: Energy BBDO

This article first appeared on campaignlive.co.uk.

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