Bud Light legends reunite to save the day in nostalgic Super Bowl spot

Fan favorite characters including the Bud Knight, the 'I love you man' guy, Post Malone and Cedric the Entertainer appear in the ad by Wieden + Kennedy.

Bud Light amps up the nostalgia in its Super Bowl spot featuring a cast of classic characters from commercials past. When a convenience store runs out of Bud Light, the "I love you man" guy, Dr. Galazkiewicz, the "Real Men of Genius" singer and the Bud Knight reunite to recover spilled beer from an overturned truck. Cedric the Entertainer and Post Malone, Bud Light’s spokesmen in 2005 and 2020, respectively, tag along  for the rescue mission. The ad also promotes the Anheuser-Busch brand’s new loyalty program, Bud Light Legends, which offers exclusive rewards and custom merch.

Credits

AGENCY
CHIEF CREATIVE OFFICER
GROUP CREATIVE DIRECTOR
ART DIRECTOR
COPYWRITER
DESIGNER
HEAD OF INTEGRATED PRODUCTION
EXECUTIVE PRODUCER
EXECUTIVE PRODUCER
GROUP ACCOUNT DIRECTOR
ACCOUNT SUPERVISOR
ACCOUNT MANAGEMENT
ACCOUNT EXECUTIVE
DIRECTOR OF BUSINESS AFFAIRS
SENIOR BUSINESS AFFAIRS MANAGER
BUSINESS AFFAIRS MANAGER
TRAFFIC SUPERVISOR
COMMUNICATIONS PLANNING DIRECTOR
GROUP STRATEGY DIRECTOR
SENIOR BRAND STRATEGIST
STRATEGIC PLANNER
SENIOR SOCIAL STRATEGIST
PRODUCTION COMPANY
DIRECTOR
EXECUTIVE PRODUCER
LINE PRODUCER
DIRECTOR OF PHOTOGRAPHY
EDITORIAL COMPANY
POST PRODUCER
EXECUTIVE PRODUCER
EDITORIAL ASSISTANT
VFX COMPANY
EXECUTIVE PRODUCER
PRODUCER
CREATIVE DIRECTOR
PRODUCTION COORDINATOR
CREATIVE DIRECTOR/ 2D LEAD
3D LEAD
MATTE PAINTING: Itai Muller, Bill Lu, Max Gabl, Roger Kupelian
TELECINE COMPANY
COLORIST
PRODUCER
MIX COMPANY
HEAD OF PRODUCTION
MUSIC COMPANY
COMPOSER
PRODUCER
SOUND DESIGN
Sound Designer

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