Bud Light "UK launch" by Wieden & Kennedy London

AB InBev is pulling out all the stops with a nationwide campaign to introduce Bud Light beer to Brits.

The out-of-home campaign goes live from 13 March at locations including London IMax and Birmingham Media Eyes.

The activity is being accompanied by a multi-channel strategy designed to reach 90% of UK adults more than 14 times, backed by what AB InBev has described as "significant digital spend" across Facebook, Snapchat, YouTube and Instagram.