Budweiser "#BeSpider" by Africa

Anderson Silva, a former champion from the Ultimate Fighting Championship, features in Budweiser’s latest campaign in Brazil. Africa created the ad, in which the Brazillian brawler – whose nickname is The Spider – climbs out of a dungeon to overcome his demons, which are shown through a series of flashbacks. The TV and online campaign precedes Silva’s comeback fight after he broke his leg in his previous bout.

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