Budweiser calls UK advertising pitch

LONDON - Anheuser-Busch InBev has called a review of the £5.5 million Budweiser business in the UK and Ireland.

Budweiser...review of UK and Ireland ad business
Budweiser...review of UK and Ireland ad business

The incumbent on the UK account is Fallon, while the incumbent in Ireland is DDB – which is also the agency of record for the global account. Both agencies will pitch for the business.

Also on the shortlist is Rainey Kelly Campbell Roalfe/Y&R, a Budweiser roster agency that worked with the brewer in the run-up to the 2006 World Cup and TBWA\London, a non-roster agency, which created the award-winning Peter Kay work for the Scottish & Newcastle brand John Smith’s.

James Watson, the director of marketing at Budweiser, is handling the review. The AAR is also involved. 

Fallon won the account in October 2007 after a final shoot-out against DDB. RKCR\Y&R and Euro RSCG were involved at an earlier stage.

The pitch comes as Anheuser-Busch and InBev continue to integrate the two companies following last year’s merger.

After lengthy negotiations, the companies agreed in July 2008 that InBev would buy Anheuser-Busch for £31 billion.

The merger created the world’s largest brewer and one of the five biggest businesses in the world.