Budweiser launches World Cup TV spot

LONDON - Budweiser is launching a new TV campaign to promote parent company Anheuser-Busch InBev's global sponsorship of the World Cup in South Africa.

The spot, by DDB's global agency network, is called 'Swap' and opens with two Brazilian and Paraguayan footballers exchanging shirts at the end of a match.

Members of the crowd also begin swapping shirts, before the ad cuts to humorous shots of different consumers swapping pets and wigs.

A blonde woman in a bar then asks a man to swap his Budweiser with her drink. Upon noticing that she was drinking a cocktail, the barman provides him with a new bottle of Budweiser.

The ad ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup".

A second version of the ad launches next month, which will attempt to drive awareness of Budweiser's Predict & Win on-pack promotion. The campaign will be based around a dedicated microsite, www.budweiser.co.uk/predictandwin.

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