The spot, by DDB's global agency network, is called 'Swap' and opens with two Brazilian and Paraguayan footballers exchanging shirts at the end of a match.
Members of the crowd also begin swapping shirts, before the ad cuts to humorous shots of different consumers swapping pets and wigs.
A blonde woman in a bar then asks a man to swap his Budweiser with her drink. Upon noticing that she was drinking a cocktail, the barman provides him with a new bottle of Budweiser.
The ad ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup".
A second version of the ad launches next month, which will attempt to drive awareness of Budweiser's Predict & Win on-pack promotion. The campaign will be based around a dedicated microsite, www.budweiser.co.uk/predictandwin.