Budweiser partners with Uber for responsible drinking campaign

Beer brand Budweiser and taxi service Uber have teamed up to launch a responsible drinking campaign.

Budweiser and Uber partner for responsible drinking campaign
Budweiser and Uber partner for responsible drinking campaign

The initiative aims to ensure people get home safe during the Christmas period by offering free rides to new Uber users throughout December, drawing a line on drink drinking and encouraging people to pre-plan their trips home.

The campaign also features the UK television debut of Budweiser's advert with actress Helen Mirren. The 60-second spot sees the actress deliver a straight-talking drink driving message to UK viewers.

Budweiser and Uber have also partnered with the Department for Transport, in support of their THINK! Christmas drink driving campaign.

There will also be another element to the campaign, revealed during the countdown to Christmas, specifically focused on reducing the risk of drink driving on Christmas Eve.

Steph Okell, marketing manager at Budweiser UK, said: "Despite all the reasons not to, people are still drinking and driving. This Christmas Budweiser is communicating in a bold, new way to put a stop to that. As an iconic global beer brand, Budweiser is using its gravitas in the fight against drink driving and we’re proud to partner with Uber to offer people a free ride and ensure they get home safely this Christmas."

Jo Bertram, regional general manager of Uber in the UK, said: "There's no excuse for drink driving and with new options like Uber people can now get a safe, reliable and affordable ride home at the tap of a button. Through this campaign with Budweiser we're looking forward to helping more people get home safely this Christmas."

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