Budweiser tugs at the heartstrings in drink-driving ad featuring a four-legged friend

Budweiser has rolled out a drink-driving campaign with the strapline #FriendsAreWaiting to remind viewers "your friends are counting on you" to come home.

Budweiser: reminds drinkers to get home safely
Budweiser: reminds drinkers to get home safely

The one minute video, which has racked up nearly 10m views on YouTube, depicts the life of a Labrador and his owner. When the owner goes out drinking one night, the dog is shown waiting for him to come home, whimpering as it gets later. Luckily for the dog, the owner does come home eventually as he stayed at a friend’s pad rather than drink driving home.

It’s a tear-jerking film aimed at communicating responsible drinking. "Next time you go out, be sure to make a plan to get home safely", Budweiser says.

Brand: Budweiser

Agency: Momentum Worldwide