The one minute video, which has racked up nearly 10m views on YouTube, depicts the life of a Labrador and his owner. When the owner goes out drinking one night, the dog is shown waiting for him to come home, whimpering as it gets later. Luckily for the dog, the owner does come home eventually as he stayed at a friend’s pad rather than drink driving home.
It’s a tear-jerking film aimed at communicating responsible drinking. "Next time you go out, be sure to make a plan to get home safely", Budweiser says.
Agency: Momentum Worldwide