The ad, created by DDB Chicago for Anheuser-Busch Companies was also directed by Stone. After auditioning 80 hopefuls, he decided to film his friends instead: actor Paul Williams, bouncer Scott Brooks, and filmmaker Fred Thomas.
The campaign attracted a more youthful audience and was not only an industry award winner (with a Cannes Lions Grand Prix award in 2000 and a Grand Clio award under its belt), but also a pop-culture phenomenon, even in countries where Budweiser wasn’t sold.
In May 2006, the campaign was welcomed into the Clio Hall of Fame.
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