Build Center to sponsor football supplements

Wolseley UK's Build Center, one of the largest distributors of building products in the UK, is to sponsor three national football supplements.

Build Center will sponsor the Daily Mirror's Mirror Mania, The Daily Star's Seriously Football and the Daily Record's The Winner throughout the 2006-2007 football season, which starts next month.
The company hopes that the deal, which was brokered by Principles Media, the media arm of Leeds-based strategic advertising, marketing and media agency Principles Agency, will drive sales among its target audience throughout the 2006/2007 season.
The deal will include ‘in association' logos on the covers and various banner adverts along with advertising space within the supplements.
The sponsorships have previously been held by T-Mobile and DIY retailer Wickes.


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