Bulgari and Tiffany for new Vogue.com

LONDON - Conde Nast's flagship fashion website Vogue.com has signed up luxury brands Bulgari and Tiffany as sponsors ahead of its relaunch on 7 May.

Bulgari and Tiffany for new Vogue.com
Bulgari and Tiffany for new Vogue.com

Bulgari will sponsor the homepage for the launch week and Tiffany will sponsor the jewellery section for the first two weeks. Other advertisers include L'Oreal, Revlon, Lacoste, Peugeot, Dyson, Georg Jensen, GHD, Fabris Lane and Gina Shoes.

Conde Nast's online division, CondeNet, plans to launch a raft of new features, including a fashion archive called "On this day in history", plus fashion and beauty news.

CondeNet is also adding interactive functions to the site, including a tool to let users vote for their favourite look from the catwalk, a magnifying tool to examine the detail of clothes pictured on the site and a calendar of fashion events.

Serena Privett, commercial director for CondeNet UK, said the new site would carry five standardised ad formats to maximise advertisers' ROI and allow easier planning of pan-European campaigns.

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How can we rebuild trust in the media?

Digital cities for digital citizens

How to make your ads clear