Bulldog seeks shop for digital creative

LONDON - The Cable & Wireless-owned broadband ISP Bulldog is seeking an agency to work on its digital creative account. It is planning a substantial push into online media.

The broadband service provider has shortlisted a number of digital agencies for the business, but has had to delay briefing sessions until early September.

According to the initial document sent out to agencies, Bulldog has a budget of £25m to £35m for marketing over the next year, of which £6m to £8m will be spent on below the line, including digital.

Last month, Bulldog kicked off reviews of both its offline and its online media planning and buying accounts. MediaCom won the offline media, while the full-service digital agency Profero scooped the online media brief last week.

In February, Bulldog appointed WCRS to overhaul its brand and to increase the brand's mass-market appeal by promoting a new identity created by the WCRS branding agency Dave.
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