Bulldog Skincare For Men has released its first advertising campaign in time for Christmas.
It is the first ad created by Adam & Eve/DDB after the agency won the business last month.
The spot is based on survey findings that men don’t like sharing Christmas gifts and shows an awkward gift exchange between two male elves. It was directed by Tim Godsall, who was behind Southern Comfort’s popular "Beach" ad. The campaign will run online, on TV and in outdoor areas in London.