Bullmore takes president role at Market Research Society

LONDON – Jeremy Bullmore, the former chairman of J Walter Thompson, is to take up the role of president at the Market Research Society.

Bullmore, whose career spans more than 30 years, will take up his new post in the spring.

He adds it to his existing commitments, which include a non-executive directorship of WPP Group, which he has held since 1988, as well as extensive writing for magazines such as Campaign and Management Today. His most recent book, published in 2003, was the third edition of 'Behind the Scenes in Advertising'.

As well as serving on the WPP board, Bullmore has also served on the boards of the Guardian Media Group for 10 years and, from 1981-1987, served as chairman of the Advertising Association.

Speaking on his vision for the future of the market research industry in a recent interview, Bullmore said: "I imagine large, global agencies will inevitably dominate the market for large, global assignments. However, in the sensitive search for consumer insight, they will be at no natural advantage over smaller, national rivals."

He added: "Equally, there is no suggestion that clients will come to want all of their research, advertising and marketing to be delivered by one umbrella agency. For all disciplines, clients will continue to demand the best quality and rock-like integrity. If a single umbrella can deliver both, across all disciplines, there may well be an ease-of-communications bonus; but that's what it will be -- a bonus."

The MRS Presidency is an honorary position and Bullmore will work as an ambassador for the market research business. Bullmore succeeds Professor Michael Thomas who has held the post since 1999.

Jennie Beck, chairman of the MRS, said: "We are delighted that Jeremy has accepted the presidency of the MRS. He is a very well-respected figure in the marketing profession and will bring a fresh view and new thinking to the role."

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