Bulmers "Best in show" by Pl4y and The Outfit

Bulmers has recruited comedian Jessica Knappett for a campaign in partnership with Channel 4 that celebrates the diversity of British people and culture.

A series of spots sees Knappett visit a rural summer fayre, where she takes part in a tug of war, drinks tea and dances with a range of characters. The campaign was developed through 4Sales’ creative arm Pl4y in collaboration with The Outfit.