Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely accessible as a tab within the brand’s Facebook page.
Aside from Bulmers’ social activity, the site shows off the brand’s campaigns, product selection and extra content such as an interactive timeline.
The original ‘Live colourful’ campaign launched last year to position the Heineken-owned brand as a catalyst for colourful nights. The campaign also references the different Bulmers flavours available.
Bulmers brand manager, Katalin Perenyi, said:"The new site is the perfect representation of our live colourful ethos. It’s interesting and engaging, the social thinking that influenced the design of the site clearly shines through."