Bulmers Original Irish Cider "100% Irish cider" by Lucky Generals

Bulmers Original Irish Cider is promoting its Irish heritage with a campaign rolling out to coincide with St Patrick's Day.

The 60-second TV ad is set in a Dublin house party where some of the party-goers are not giving 100% to the night. One girl is 53% worried she’s left her hair straighteners on at home and a man in a suit is 99% sure he's at the wrong party. 

Bulmers Cider, however, is 100% sure it is made from Irish apples and produced in Clonmel, Co Tipperary.

The campaign is running across TV, digital, social and out-of-home posters. It supports Bulmers Original's recent rebranding.