Bumble "Time to connect" by Mother

Bumble showcases the importance of connecting with others as the UK's lockdown trudges on.

Highlighting the pandemic as a time when "everything slowed down", the ad compares the bustle of everyday (pre-Covid-19) life with our current scenario, in which people are more willing to "share, care, learn [and] feel". 

This comes after research from Bumble found that there has been a 42% increase in in-app video calls in the UK since lockdown began in late March. The work was created through Blinkink.

In April, Bumble partnered Uber Eats to promote virtual dinner dates among housebound singletons.