Bupa "born to walk" by Hometown London

To support the release of a free app, Bupa has launched an online ad depicting the fictional walking champion Chad Strider. Hometown London created the work, which reveals how Strider became the world’s greatest walker. Although Strider let success go to his head, he was able to pick himself up and help others to walk more. The video, hosted on YouTube, promotes Ground Miles, an app designed to get people to exercise by walking. It was written by David Gamble, art directed by Luke Till and directed by Matthew Pollock through Indy8.

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