Bupa has launched a TV campaign showcasing its products and services. WCRS created two ads for the brand as part of the activity. One promotes its support line for the elderly and the other highlights Bupa’s offer of a dedicated nurse to cancer survivors. The spots will run between 12 January and 22 February on terrestrial and satellite channels. They will be supported by DRTV ads, direct mail and press executions.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member