Members of the indie band The Futureheads play the part of a human liver, lungs, heart and bones in an interactive music video for Bupa.
The interactive element comes at the beginning of the video, when users are asked a series of health questions. How well the band plays depends on the answers. For instance, if someone admits to drinking too much, the lead guitarist (who represents their liver) will strum a sausage dog instead of his instrument. WCRS created the campaign, which is aimed at those in their twenties and thirties who rarely think about their health. The music video was created by Jason Keet and James Hodson, and directed by Rob Brandon.