Bupa launches dementia awareness campaign

LONDON - Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia.

The TV ad, created by WCRS, supports the Alzheimer’s Society and promotes Bupa’s advice booklet, Caring for Someone with dementia.

It features an animated character called Ernie visiting his sister June, who has dementia, in a Bupa care home.

Bupa has also chosen the  Alzheimer’s Society as its charity for the Great Run series, which includes the Great North Run half-marathon.