Bupa 'Roddy' by WCRS

Bupa builds on its "Shapes" campaign in this cinema ad targeting the self-employed.

The spot tells the story of Roddy, a self-employed stunt man with a death-defying lifestyle. One day he is starring in an epic 'Gladiator' style battle and the next he is being stomped on by Godzilla.

Being self-employed, Roddy can't be out of work for too long and Bupa ensures that he is back on set in time for his next big film.

After playing at the cinema, the ad will run as part of a TV ad campaign.