Bupa shortlists two for media planning and buying pitch

- Bupa, the healthcare specialist which split with its incumbent agencies, Ogilvy & Mather and MindShare, last month (Campaign, 27 November) has shortlisted two agencies for its media planning and buying account.

- Bupa, the healthcare specialist which split with its incumbent agencies, Ogilvy & Mather and MindShare, last month (Campaign, 27 November) has shortlisted two agencies for its media planning and buying account.

Optimedia will pitch against MediaVest for the £5 million task, with a result expected by the end of January.



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