Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focused on helping people get the most out of everyday life.
Actress Suzann McLean plays a recovered cancer patient dancing to 1967 soul classic Pain in my Heart as she realises she has beaten the disease for good.
The film was shot by Martin de Thurah, who won the Cannes Film Craft Grand Prix last year for Under Armour’s "Rule yourself" featuring Olympic swimmer Michael Phelps.
It was created by Dan Gorlov and Richard Glendenning at WCRS. The campaign will run across TV, video-on-demand, cinema, radio and direct-response TV.