Burberry to host 'Makers House' during London Fashion Week

Fashion brand Burberry is aiming to bring its first straight-to-consumer collection to life at a specially designed Burberry show venue.

Burberry: Makers House will celebrate its collection during LFW
Burberry: Makers House will celebrate its collection during LFW

The activation is part of the brand's new advertising campaign, which will launch on 19 September with a runway event during London Fashion Week. The activation is the result of Burberry's partnership with The New Craftsmen, which promotes and sells craftmanship from the British Isles.

The venue, Makers House, a temporary space in central London, located at 1 Manette Street in Soho, will be open to visitors from 21-27 September, showcasing original works by a selection of makers who will use this space to experiment and create, using Burberry's collection as the starting point for their work. There will be a daily changing programme of activities and installations within the venue.

In the brand's latest ad campaign, photographer Mario Testino captures portraits of Burberry artisans alongside new cast members. 

Burberry chief creative and chief executive officer Christopher Bailey said: "This campaign reflects a collection inspired by Virginia Woolf's Orlando and also sets out to honour the many skilled craftspeople who work on Burberry's iconic products. I am therefore very proud to be sharing Mario Testino's incredible portraits of Jean Campbell, Cavan McCarthy and Alex Dragulele, which we have set alongside portraits of our talented Burberry artisans. 

"In this spirit of honouring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week."

In June, Burberry hosted a month-long series of bespoke experiences at its flagship store on London's Regent Street, giving consumers a close-up view of artisan skills.

Read our Brand Slam on Burberry versus Louis Vuitton here

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.