Steve McQueen, who directed the Oscar-winning film 12 Years A Slave, shot the ad for Burberry's new fragrance, Mr Burberry.
The saucy spot tells the tale of a couple’s dirty weekend in London. It features the actor Josh Whitehouse, the model Amber Anderson and a song called I Won’t Complain by Benjamin Clementine. Burberry has also set up a Discover channel on Snapchat, which will include style tips and the director’s cut of the ad. The channel will only be live for 24 hours in the app but, after that, content can be accessed by scanning a code on bottles of Mr Burberry with a phone. This is McQueen’s first commercial.