Burberry "Singing in the rain" by Riff Raff Films

Burberry has enlisted Manchester United footballer Marcus Rashford for a campaign encouraging the next generation of creatives to dance like no-one is watching.

Set to a version of Singing in the Rain, the work begins as dancer Zhané Samuels steps out of a takeaway to be met with giant hailstones.

Samuels and a team of dancers saunter through the streets of London before making their way to the coast, stepping into the water as the ad comes to a close.

The work was created by Rachel Crowther, art directed by Al Watts and Sean Bell, and created and directed by Megaforce through Riff Raff Films.

It includes a partnership with Rashford (his debut for Burberry) to support youth initiatives. 

Rashford has also appeared in ads for Coca-Cola and BT Sport.

Credits

Brand
Chief marketing officer
VP, creative
Art directors
Director of production
Senior producer
Producer
Production coordinator
Senior manager, post production
Styling editor
Junior styling editor
Assistant stylist
Agency and production
Creative and direction
Executive producer/ owner
Producer
Production managers