Burberry has enlisted Manchester United footballer Marcus Rashford for a campaign encouraging the next generation of creatives to dance like no-one is watching.
Set to a version of Singing in the Rain, the work begins as dancer Zhané Samuels steps out of a takeaway to be met with giant hailstones.
Samuels and a team of dancers saunter through the streets of London before making their way to the coast, stepping into the water as the ad comes to a close.
The work was created by Rachel Crowther, art directed by Al Watts and Sean Bell, and created and directed by Megaforce through Riff Raff Films.
It includes a partnership with Rashford (his debut for Burberry) to support youth initiatives.