Burberry "Singing in the rain" by Riff Raff Films

Burberry has enlisted Manchester United footballer Marcus Rashford for a campaign encouraging the next generation of creatives to dance like no-one is watching.

Set to a version of Singing in the Rain, the work begins as dancer Zhané Samuels steps out of a takeaway to be met with giant hailstones.

Samuels and a team of dancers saunter through the streets of London before making their way to the coast, stepping into the water as the ad comes to a close.

The work was created by Rachel Crowther, art directed by Al Watts and Sean Bell, and created and directed by Megaforce through Riff Raff Films.

It includes a partnership with Rashford (his debut for Burberry) to support youth initiatives. 

Rashford has also appeared in ads for Coca-Cola and BT Sport.


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