Burberry in talks with digital shops

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital strategy.

Burberry: talking to London agencies about its digital strategy
Burberry: talking to London agencies about its digital strategy

Sources said that London-based shops have held meetings with the brand in recent weeks, as it looks at new ways of enhancing its online presence and growing its reputation as an innovative brand.

Burberry's advertising account, which is handled by its in-house creative team, is not affected by the talks. The brand's creative department is led by the chief creative officer, Christopher Bailey, who has been responsible for its overall image and branding since 2001.

Burberry has worked with advertising agencies on other elements of its marketing business. These include Bartle Bogle Hegarty, which was appointed in August 2009 as a strategic marketing partner to help integrate the brand's global communications with customers.